From white papers to webinars to press releases to product launch campaigns, I create content that shapes brand identity while building trust with prospects and inspiring them to act.
I develop strategy, concepts, and copy, as well as provide creative direction, for social, websites, and print collateral. With experience in agencies, in-house, and in a start-up environment, I've led work for CPG, healthcare, senior living, SaaS, and more.
I'm deeply passionate about mission-driven work, the thoughtful teams that support it, and the opportunity to drive change through a creative lens.
Portfolio
Selected work.
Nineteen pieces across long-form, short-form, social, and web. Click any card to open the full piece without leaving the page.
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Experience
The track record.
Agency, in-house, and start-up — with a through-line of mission-driven work across regulated and emerging categories.
Most recentDirector of Brand and ContentSafelyYouStart-up
Positioning, voice + tone guides, messaging frameworks, and the editorial backbone your team can actually use.
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Long-form & research
White papers, studies, reports, and the kind of meaningful content that earns trust with the people you most want to reach.
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Campaigns & launches
Concepts, copy, and creative direction across web, social, and print — with the strategy to make them stick.
Testimonials
In their own words.
"[Testimonial copy goes here. A short, specific quote about working with Brette — ideally something that talks to the outcome, not just the experience.]"
"[Second testimonial. Different voice, different angle — speed, strategy, attention to detail.]"
"[Third testimonial. Long-time collaborator or client perspective on consistency over multiple projects.]"
"[Fourth testimonial. Senior leader or operator perspective on impact.]"
Contact
Let's make something amazing.
Have a brand to build, an underdog to champion, or a story that's not yet on the page? Tell me about it.